Pepsi Max Teams up with Doritos to "Crash the Super Bowl"

Last year Pepsi opted out of advertising in the Super Bowl and focused their $20 million efforts on The Pepsi Refresh Project, the much-celebrated program that awards grants for programs to bring great ideas into communities across the country. This year Pepsi Max will team up with their sister brand Doritos in the Crash the Super Bowl consumer-generated ad contest. Doritos has been running the contest since 2007.

Past ads have been enjoyable: Do you remember the young man who told his mother's too-excited date to  "keep your hands off my mamma, keep your hands off my Doritos?"

Or how about the naughty gym rats who steal Tim's bag of Doritos encouraging Tim to don a Samurai suit made of Doritos while flinging the triple pointed nacho chips at the thieves?

Get ready for six more spots this year. Out of 5,600 entries this year, the winners have already been chosen but only six spots will air during the big game: 3 for Pepsi Max and 3 for Doritos.

Check your advertising savvy and see if you can spot the winners out of the finalists here:
http://www.crashthesuperbowl.com/# 

Image: Paul/freedigitalphotos.net

Source:
Three Lessons from Pepsi's Super Bowl XLV Ad Campaign, forbes.com, 2/1/11