By Kaylyn Bredon, Sr Mgr, Interactive Creative/UX
In
Part 1 of this
series, we focused on how the marketing realm has evolved and the importance of
creating a seamless customer experience. Continuing this discussion, we’ll now
focus on how consumers expect retailers to provide more contextually relevant,
personalized information that is carefully tuned to a frequency that suits each
individual's liking.
Amazing
opportunities present themselves when retailers thoroughly align consumer data
with an approach that has context, personalization and a manageable frequency.
In doing so, they can provide customers with solutions that make everyday tasks
easier while making the shopping experience more enjoyable.
Multiple
tactics and some example technologies are listed below serving as areas of opportunity.
In no way is it a one-size-fits-all prescription — retailers should identify
consumer needs and implement accordingly.
