By Lyndsay Thiebert, Interactive Copywriter
The latest
social site in the spotlight is doing more than just attracting 10 million-plus
users in its first two years. Pinterest is also building a strong — and
valuable — reputation in the digital marketing world.
Because Pinterest,
like most social media sites, allows brands to connect with and better
understand their consumers, the added bonus is an incredibly high percentage of
engagement. More than 80 percent of Pinterest pins are repinned or shared on
another board, so retailers’ products or ideas are bound to reach a broader
audience.