Thursday, August 30, 2012

Pinning Power: Make the Most Out of Pinterest for Your Brand


By Lyndsay Thiebert, Interactive Copywriter

The latest social site in the spotlight is doing more than just attracting 10 million-plus users in its first two years. Pinterest is also building a strong — and valuable — reputation in the digital marketing world.

Because Pinterest, like most social media sites, allows brands to connect with and better understand their consumers, the added bonus is an incredibly high percentage of engagement. More than 80 percent of Pinterest pins are repinned or shared on another board, so retailers’ products or ideas are bound to reach a broader audience.