Wednesday, February 27, 2013

SBC's Pete Fantine Talks Retail Trend

Ohio's first Cabela’s is coming to town! The new Polaris location opens next week and is drawing attention as being one of the retail giant’s “next generation” of stores. Our very own Pete Fantine is in the Columbus Dispatch today discussing the growing trend of big box retailers downsizing new locations. Read the article here.

Friday, February 1, 2013

Super Bowl XLVII Pregame Ad Review

Super Bowl XLVII is finally upon us, and with this year’s game comes a new line-up of the year’s most anticipated commercials.  At SBC, successfully connecting brands with consumers is what we do, so we take very special interest as advertisers put their best foot forward to engage the viewers on one of the biggest stages of the year.

To prepare for the big game, we asked some our ad experts at SBC to provide insight on which commercials they’re most looking forward to, as well as the industry trends that shape the way we engage with brands today.

Be sure to check back for more pregame and postgame insights.  Don’t forget to post comments and follow the Super Bowl conversation on our Facebook and on Twitter with the hashtag #SBCsbads.