Matt Wilson on Downfall of JCPenney CEO

On Sunday, SBC's Matt Wilson was quoted in the Columbus Dispatch concerning the downfall of Ron Johnson, former JCPenney CEO.

Read the full article with more great quotes from Matt.

Mobile as the Status Quo and Responsive Web Design

By Jerrold Smith, Senior Front End Developer

Imagine you’re waiting for a bus and you remember a website that interested you from a recent radio ad. Taking advantage of your temporary free time, you pull out your trusty smartphone and diligently enter the web address into your favorite mobile browser and...disappointment. The website isn’t optimized for mobile and is difficult to navigate via the constant zooming and panning necessary to find the content you’re looking for.

The situation above can be repeated by changing a few elements but always arriving at an all too familiar outcome. Maybe you are watching TV while casually using your smartphone, as 86% of us do, say stats. A commercial directs you to a mobile website that helpfully states “This content is not available on our mobile site. Please visit the desktop website on your computer.” Or maybe the website was built solely in Adobe Flash, which isn’t available on mobile devices, or inexplicably the website simply does not load at all, leaving the mobile consumer with a seemingly empty page. Is this what you want your brand experience to be on mobile?

Content Breeds Content

By Kelley Finan, Director of Content Integration, PR

"Think like a publisher." Gurus of content marketing consistently give this advice to companies wondering how to effectively use content as a marketing tool. While content marketing does indeed require the need to think like a publisher, it also requires that companies change their entire approaches to – and attitudes toward – delivering information to customers.

Today, the customer dictates content. Not just the message, but how, when and where it is delivered. Content is publishing with a purpose. It’s a strategic approach to delivering the information your audiences want, when and how they want it. Companies need to have a content strategy that engages customers and potential customers wherever they are – online, digitally and offline -- and during the various stages of the buying process.

Playing to Where the Puck is Going to Be – Staying Ahead of Changing Consumers

By Adam Deardurff, Senior Interactive Strategist

When I signed up to go to SXSW, I knew I was walking into something bigger, more forward thinking than I ever had participated in before. My expectations were high – to have my mind blown with new ways of thinking, new devices, meeting people that thought like me, eating great food and even catching a little live music.

After wading through the thousands of people, thinking past the Korean BBQ, blues and beer, I knew that one question would be asked when I return home.

“What is the one thing that you would take away from the experience?”

A mind-numbing question but inevitable.

To me, it is simply this: Brands are moving too slow and consumers aren’t slowing down.