When I signed up to go to SXSW, I knew I was walking into something bigger, more forward thinking than I ever had participated in before. My expectations were high – to have my mind blown with new ways of thinking, new devices, meeting people that thought like me, eating great food and even catching a little live music.
After wading through the thousands of people, thinking past the Korean BBQ, blues and beer, I knew that one question would be asked when I return home.
“What is the one thing that you would take away from the experience?”
A mind-numbing question but inevitable.
To me, it is simply this: Brands are moving too slow and consumers aren’t slowing down.
