“You are not going to believe that the new Value City furniture… is Value City Furniture.”

That’s VCF’s new campaign tagline. Visit one of their locations and you’ll discover new and unexpected finds all across the store including new brand names. The rebirth of the furniture retailer is spearheaded by Jonathan Schottenstein, President of VCF, who challenged his merchants to up the style factor while maintaining the same great prices that VCF is known for. “Big changes are happening at VCF, but our commitment to you is and will always be our first priority,” said Jonathan.

Click here to watch the commercials that showcase VCF’s new direction:

Furniture should be fun: http://youtu.be/pLt_F1p4VVE

Furniture should unite:  https://www.youtube.com/watch?v=e_IW7rvv2E8 

SBC's Matt Wilson shares his thoughts on The Limited and their new CEO

After six months without a CEO, The Limited announced that Diane Ellis, the former Brooks Bros. President and Chief Operating Officer will take over as CEO on August 26. SBC’s Matt Wilson stated that Ellis has “a bulletproof resume and experience in consumer products and specialty retail.” Wilson stated “She knows both sides of the house from operations and finance to merchandise assortment and marketing.  She’ll work with a similar footprint with The Limited at 259 stores; Brooks Brothers has about 300 stores in the U.S. and internationally, plus a vibrant online and catalogue business.” Ellis is joining the Limited after they recently announced their plans for expansion in both traditional and outlet stores.

Click here to read the entire article: http://www.dispatch.com/content/stories/business/2013/08/07/the-limited-names-new-ceo.html