“You are not going to believe that the new Value City furniture… is Value City Furniture.”

That’s VCF’s new campaign tagline. Visit one of their locations and you’ll discover new and unexpected finds all across the store including new brand names. The rebirth of the furniture retailer is spearheaded by Jonathan Schottenstein, President of VCF, who challenged his merchants to up the style factor while maintaining the same great prices that VCF is known for. “Big changes are happening at VCF, but our commitment to you is and will always be our first priority,” said Jonathan.

Click here to watch the commercials that showcase VCF’s new direction:

Furniture should be fun: http://youtu.be/pLt_F1p4VVE

Furniture should unite:  https://www.youtube.com/watch?v=e_IW7rvv2E8