"In Good to Great, author Jim Collins introduces business professionals to the hedgehog concept which in its simplest terms states that successful companies rely on doing one thing and doing it really well. Twitter has done just that from its launch to its IPO," says Hazen.
"Sure, the 140-character communication has evolved from asking the question, 'what’s happening' to letting users communicate anything from pithy insights to personal locations, but the company hasn’t abandoned what it’s good at: allowing for social interaction with others. What the successful IPO will do is allow Twitter to continue to evolve it platform by adding embedded visuals and videos-all within 140 characters. #Twitterwins"
Click here to read the Forbes article.
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