Did you know that Best Buy has never run a commercial during the Super Bowl? That's a bit surprising given that they seem like a good fit for the Super Bowl ad line up with their myriad of home entertainment systems and big screen TVs.
This year they're joining the circus because Best Buy has big news to share.
They plan to kick off a campaign with a :30 Super Bowl spot that will run throughout the year. Drew Panayiotou, Sr. VP of U.S. Marketing says Best Buy is going to "revolutionize" retailing in one 30 second spots (Really?). Panayiotou also says, "the ad may include a noteworthy celebrity or two." Hmmmm.
Wonder who those will be?
The spot is currently projected to run in the third quarter of the game.
Image: Salvatore Vuono/freedigitalphotos.net
Source:
Best Buy to Make First Super Bowl Appearance, adage.com, 12/3/10
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