Speaking of comfort, that's one of the many reasons consumers told us they were going online instead of going to the mall this past holiday season. Here are the top reasons for holiday shopping online:
- Comfort of shopping from home (some, admittedly in their PJs!)
- Bigger selection of merchandise
- User friendly website experience
- Free shipping
- Ease of comparison shopping
- Saves time
- Better sales
- Saves "other" money
Saves "other" money? Yep. Folks told us that they incurred additional costs when they go to stores instead of shopping online. Gas, food and beverages, and unnecessary purchases bought out of temptation rather than true need were at the top of the list of these "other" costs. According to one shopper it's as easy as this:
"I can just click on the sale section instead of having to weave my way through the stores, and perhaps be tempted to buy other items I don't need."
It's clear that the online holiday shopping season was a success, but did you know that satisfaction levels of the online shopping experience improved as well? Not only are folks gaining comfort shopping online, but it looks like the customer service experience is gaining traction as well.
No surprise that Amazon was the big winner in customer satisfaction with a whopping 87% saying they had a good experience with the online retailer. As the good research types at ForeSeeResults pointed out positive customer satisfaction impacts future purchase intent, customer loyalty, market share, and brand image of the retailer. Positive word-of-mouth recommendations are more likely to follow.
To download a free report, see ForeSee Results Holiday E-Retail Satisfaction 2009.
[photo credit: Danilo Rizzuti / FreeDigitalPhotos.net]
Very well explained about advertising, now a days people are giving more preference to online marketing than tv advertising.
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