The big game is getting closer by the minute. Today we continue our Super Bowl advertising insights with another round of commentary.
We’ve asked some SBCers to weigh in on this year’s Super Bowl advertising trends as well as to see what they’ve loved and loathed from years past.
After all, connecting brands with consumers is what we do for a living, and, let's face it, the Super Bowl is all about getting consumers to connect with brands, with a little football thrown in for good measure.
Be sure to check back every day for more insights. You can also post comments or follow our conversation about the game and the ads on Facebook and follow the Twitter hashtag #SBCsbads.
Be sure to check back every day for more insights. You can also post comments or follow our conversation about the game and the ads on Facebook and follow the Twitter hashtag #SBCsbads.
Krista Hazen, PR Management Supervisor
What has been your favorite commercial of all time? Why did it work?
An oldie, but one that I always remember is the Pepsi commercial from 1997 where grizzly bears spell out P-E-P-S-I to the Village People’s YMCA song.
Volkswagen debuted its Darth Vader commercial prior to the 2011 Super Bowl and ended up being one of the most talked about ads of the night. This year, it has already released a teaser. What are your thoughts on the strategy? Do you think it will work again?
I’m all for the teasers. If you are going to pay millions for a 30-second spot, you might as well maximize its use. And they released the full commercial on Thursday!
What are you tired of seeing in Super Bowl advertisements? Why does/doesn’t it work? Do you expect it to show up again this year?
I’m tired of Super Bowl commercials that don’t work after the Super Bowl. For example, last year’s Chrysler commercial paying homage to Detroit was unbelievable in its full version. Once the commercial was paired down after the Super Bowl, it was not as powerful.
Becky Ziegler, Vice President/Account Director
What has been your favorite commercial of all time? Why did it work?
I personally have loved the E*TRADE babies campaign. But I think the very first monster.com ad from 1999 where the kids are talking about what they want to be when they grow up has to have been one of the most effective Super Bowl ads of all time – I’m sure people of all walks of life were searching that site the next day to find new employment.
Volkswagen debuted its Darth Vader commercial prior to the 2011 Super Bowl and ended up being one of the most talked about ads of the night. This year, it has already released a teaser. What are your thoughts on the strategy? Do you think it will work again?
All the spots have been teased out as far as I can see – I think Deutsch is just the one that is talking about their spot the most. I think it’s a great idea –extends the life of the spot well beyond a one-time run.
What are you tired of seeing in Super Bowl advertisements? Why does/doesn’t it work? Do you expect it to show up again this year?
I think the whole “guys acting like teenagers” thing is overdone – any Doritos ad, most beer ads – I get sick of watching them during the course of the evening.
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