A new consumer survey about customer service found there are five major areas that contribute to a great shopping experience. However, survey respondents cited a total of 28 elements that can contribute to a great shopping experience.
According to the report, an experience that really "wows" shoppers typically contains 10 of those 28 elements – simultaneously. And to further reduce a retailer’s chances for a “wow” moment is that the elements (of course) vary among individuals. The challenge for retailers to excel in customer service is down right daunting!
But worry not, dear retailers, for all is not lost. The report offers a strategies for beating the variability in preference among consumers.
[via Forbes]
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